data protection policies. Safeguarding your privacy is of paramount importance to
us, we are active members of the iab (internet advertising bureau) and our policies
reflect industry best practice. We may change this policy at any time. You may wish
Advertising, Content Serving and Web Analytics Technology
Serranetga’s advertising technology is used to create and deliver rich and diverse
online marketing campaigns using modern technology and innovative tools.
Serranetga’s advertising technology supports strict online privacy and security
standards and has implemented several techniques to monitor advertising material
for potentially unsafe content and unlawful privacy breaches.
Serranetga’s advertising technology allows to collect and store non-identifying
data about Internet users and use them for analysis and online behavioural
advertisements. As a result, such advertisements offer an enriched online experience
and deliver advertisement content that is likely to be more interesting and relevant to
Serranetga’s advertising technology is used to gather statistics about visitors and
collect information used to decide which ads to display. Serranetga’s advertising
technology uses a cookie mechanism for this purpose, but only on an anonymous
basis. This means that Serranetga’s advertising technology stores no personal
information such as email addresses, names or addresses in the cookie or in the
A cookie is a small text file that can be stored on a computer when, with a browser,
a user views or clicks on advertisements delivered by Serranetga’s advertising
technology. The cookie does not collect names, addresses, telephone numbers,
email addresses, or anything that personally identifies the user.
All the above techniques can be used not only to decide what ad to show, but also
whether to show it. Through real-time-bidding or similar technologies, advertisers
can use the above technologies for deciding who it is relevant to display their ads for
and not showing it to others.When using the collected data for advertising purposes,
Serranetga’s advertising technology conforms to all applicable laws as well as
standards such as Self-regulation Framework for Online Behavioural Advertising
(OBA), released by IAB Europe, which allows consumers to opt out of behaviour
tracking by our technology.
If you would like to disable your unique Serranetga’s advertising technology cookie,
you can do this here:
By doing so, the Serranetga’s advertising technology will replace your unique cookie
with an "opt-out" cookie that will prevent our technology from using the information on
your cookie to display advertisements based on your interests or Internet usage.
computer, you will need to disable the Serranetga’s advertising technology cookie on
the other browser(s) in order to opt out completely. To do so, point each browser that
you use to this page, and click on the disable link above.
Please note that you will need to set the Serranetga’s advertising technology opt-out
cookie again under the following circumstances:
• You buy a new computer or upgrade the browser of your existing computer.
• You delete the Serranetga’s advertising technology "opt-out" cookie.
In each case, the existing Serranetga’s advertising technology "opt-out" cookie loses
its effectiveness. The Serranetga’s advertising technology will treat your computer as
a new user, and set a new unique cookie the first time you visit a Web site powered
by the Serranetga’s advertising technology.
To learn more about data collection, online behavioural advertisements, web
analytics, cookies or other aspects from the perspective of Internet security and
privacy, please visit these public sites: http://www.youronlinechoices.com and http://www.iabeurope.eu.
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